Lavazza's experience goes way back: we've been in business for over 100 years to bring the world the taste and aroma of an inimitable coffee. Come with us to discover how year after year Lavazza has become the Italian coffee around the world.

For over a century, Lavazza has been the specialist in Italian coffee. This strategy was clear from the very start of the company, when at the beginning of the 20th century Luigi Lavazza, the company founder, came up with the idea of blending coffee and undertook the difficult art of blending different coffee varieties to obtain a harmonious and balanced taste in the cup.

Thanks to this intuition and through the experience Lavazza has gained in over 100 years, it has become the market leader in Italy and it is also present in over 60 countries. Today the company rings a new era, renewing its identity and expanding the borders of its manufacturing and commercial mission: Lavazza intends to become the Italian specialist in coffee. This is a historic change that will allow the company to supply world consumers not only with espresso - which will remain the basic symbol of Italian tradition - but with a full range of blends and coffee-based products for any taste, any occasion, different times of the day and any preparation method. On the threshold of the new millennium, Lavazza presents itself in Italy and abroad as a company that is always a step ahead of consumption trends at home, at work and in the varied "away-from-home" environment.