one cup at a time!
Welcome to Good As Gold Coffee! We are a family owned specialty coffee roaster and coffee service of over 50 years. Whether you are here to experience our large selection of freshly air-roasted coffees at home or learn about our coffee service programs for your restaurant, cafe or office, we're here for you!
- The Good as Gold Family
New to Good As Gold!
your coffee service, from the heart of Mass.
Our approach to coffee service goes one step further than your standard wholesale coffee provider. We combine our proprietary air-roasting technology with a great selection of coffees, the right equipment and complimentary support products that all together bring to life a truly unique experience. Whether you’re in the early stages of a project or are looking to elevate an existing coffee setup, we will help you develop a program that will brew you away! Good As Gold is located in Worcester, Massachusetts. While our coffee services extend to Boston, Springfield, and Providence metros, we have the ability to ship nationwide.
As a coffee roaster, we consider it our mission to unlock each bean’s full potential; to tap the essence of flavor, richness, and aroma buried within. To achieve that end, we investigated roasting technologies and identified air roasting — a process utilized by only 1% of today’s roasters — as a proven method that results in the most exceptional and reliable coffee experience. We’re delighted to share our custom air-roaster technology and expertise with you. We source our beans from some of the world’s greatest coffee growing regions. Roasting them on a fluid bed air-roaster then unleashes the intricate, complex flavors and brilliant aromas. We aim to give justice to the land, the farmer and offer the ultimate experience for the coffee enthusiast.
born to be brewed
We welcome you to our coffee community. Born To Be Brewed is about enjoying coffee your way. Sign up to get brew tips, cool coffee info, and most importantly… Get rewarded for buying and brewing your favorite coffees.